J.J. Watt is one of the best football players in the league. He’s also an incredible fundraiser, raising over $37 million on youcaring.com for Hurricane Harvey relief. You’re not J.J. Watt. You can’t rely on a crowdfunding campaign to fund your mission. Here are two numbers you need to pay attention to:
88 & 12
On average, 88% of funding for non-profits come from 12% of donors. Take a look at some of the data from research by the donor management software company, Bloomerang.
Every non-profit wants to find the next Ice Bucket Challenge and have 2.5 million people donate to the cause. But this is an extreme exception and the majority of organizations keep their lights on through the generosity of major gifts donors.
If your non-profit doesn’t have a major gifts strategy, it is holding itself back, like driving a car only in first gear. I can work with you to develop a plan so your organization will be running on every gear.